CRU Lounge is expected to open four new locations, in Union City, Douglasville, Marietta, and Morrow, in addition to the hookah lounge’s upcoming Alpharetta location.
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The hemp and hookah franchise, owned by Atlanta-based entrepreneur Dennis McKinley, already has four locations open in Atlanta, with locations in Memphis, Austin, Dallas, Washington DC, Pittsburgh, Birmingham, Miami, Macon and Phoenix on the way. With the addition of the four upcoming Atlanta spots, CRU has officially become the largest Black-owned nightlife chain in the country.
Each of CRU’s four new locations is expected to open within 90 days. The Union City spot, at 5100 Goodson Connector Road, will come equipped with a bowling alley, while the Morrow location, at 1905 Mount Zion Road, is keeping in line with Atlanta brunch culture, and will offer bottomless brunch on weekends.
The Morrow location is expected to open at the end of July, and franchisee Jessica Booth says they’re doing a full build-out. “When I met Dennis McKinley, the owner, we realized we had a lot of the same visions and thoughts about CRU,” Booth, who used to own a restaurant in the Old Fourth Ward, tells What Now Atlanta. “We just knew it would be a great fit.”
The CRU Lounge in Morrow will boast 3,500 square feet, and do indoor service only for now. Booth hopes that in about six months, she’ll be able to have garage doors installed and…