An NBA legend co-owns the team. NASCAR’s only full-time Black driver races the car. Choosing how it looks was a project for fans.
The Dr Pepper paint scheme for the 23XI Racing No. 23 Toyota to be driven by Bubba Wallace this weekend at Road America was unveiled Tuesday. It was chosen through voting for one of four choices via the sponsor’s social media channels.
The maroon machine has white and black accents, numbers on each side slanted toward the front and a giant image of Wallace drinking a Dr Pepper nearly filling the hood.
Wallace is coming off his season-best finish of fifth at Pocono Raceway in Pennsylvania. The Jockey Made in America 250, the first race for NASCAR’s premier division in Wisconsin since 1956, is scheduled for 1:30 p.m. Sunday.
More:What you need to know about NASCAR weekend at Elkhart Lake’s Road America
Wallace, 27, became a lightning rod last June after a garage door pull rope fashioned into a noose was discovered in the garage bay where his car was serviced at the track in Talladega, Alabama. NASCAR President Steve Phelps reacted harshly to what he initially considered a hate crime and “heinous act.” It was subsequently learned the rope had been that way since October 2019. Some people called the incident a hoax or said it was staged by Wallace, comparing it to the case of actor Jussie Smollett. Team owner Richard Petty – who hadn’t been to the racetrack because of COVID-19 concerns – went to Talladega to support his driver.